St. Pete's Largest Pajama Party!


Thursday, July 17, 2025, will be the 52nd annual Sunrise Sale, starting at 6:43 a.m.!


The annual Sunrise Sale is a don't-miss event. It's a blockbuster summer sale that's worth getting up before dawn for! Shoppers are encouraged to wear their pajamas and those who do are often treated to extra discounts or small gifts. The event sees downtown filled at dawn with yellow flags, bright balloons and eager shoppers! Several restaurants offer incredible breakfast specials to hungry shoppers. The event is open to the public, and maps are available to guide people to participating businesses. Anxious shoppers can follow the Sunrise Sale announcements on Facebook at www.facebook.com/DBAStPete. ​Special offers are highlighted leading up to the event.